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Frequently asked questions
Choosing an offer, planning a project and working together: find answers to questions about SKIFA’s support.
Choosing an offer
Where should I start?
The Express diagnosis is the entry point. We review your property’s rates, distribution, website, visibility and tools to identify problems and commercial and digital priorities.
Diagnosis or strategy: what’s the difference?
The diagnosis identifies the current situation and priorities. The strategy turns them into a direction: positioning, target guests, channels and actions to launch. You receive a strategy document and a roadmap organised by priorities and stages.
Rates and booking channels: which offer?
Revenue management, pricing & distribution covers rate grids, seasonality and channels. We review their usefulness and cost to balance direct sales and external distribution. The goal is not to remove Booking.
Website or Search & visibility?
The Website offer creates or redesigns your site to present your property and make direct booking easier. It includes search engine optimisation foundations: initial keywords, headings, content and technical preparation. Search & visibility builds on this work for an existing website: analysing guest searches, improving your Google Business Profile, adding content and tracking results, as a focused project or ongoing support. No Google ranking is guaranteed.
Working together
Remotely or on site?
The Express diagnosis is carried out remotely, with a video debrief. The Website offer includes video workshops, and Search & visibility is delivered remotely. Commercial & digital strategy combines remote work with on-site immersion.
Focused project or ongoing support?
Diagnosis, strategy and website work are focused projects. Search & visibility can be a focused project or ongoing support. Revenue management offers a focused project or support for a minimum of six months; Continuous steering also starts with a six-month minimum.
Which properties and countries do you support?
SKIFA supports independent hospitality in France and Morocco: family-run hotels, boutique hotels, guesthouses and riads. We are based between Paris and Rabat.
How can I tell you about my project?
A few lines are enough to get started. Tell us about your property and what you need by email or on WhatsApp.