Commercial & digital strategy.
This offer turns the diagnosis into a real direction. The analysis covers the whole ecosystem: positioning, clientele, channels, voice, digital identity and direct sales. We then identify the priorities to act on. This focused project delivers a strategy document and a roadmap to implement, centred on the actions that matter to your property.
A two-voice offer
This is the offer shared by both of our areas of expertise because it is precisely the link between commerce and digital: Abdel sets the commercial positioning and priorities, Alexis translates them into identity, voice and digital experience.
What we decide together
Who your priority guests are and what they really look for; which price tells your story; what place to give direct sales versus OTAs; which workstreams to launch, in which order, with which budget.
The plan
A concise, actionable strategy document, a 6/12-month roadmap organised by priorities and stages, the indicators to follow and the split of roles between your team and SKIFA.
Governance
Any decision to change the strategy or the scope of a mission is approved jointly with you. Agreed decisions are summarised in written recaps.
Engagement type
Focused project
Format
Remote + on-site immersion
Expertise
Joint offer Abdel + Alexis
Deliverables
Strategy, positioning, 6/12-month roadmap, assessment of the property’s current situation
For whom
Family-run hotels, boutique hotels, guesthouses and riads
Next step
O3 — Revenue management or O4 — Website
