SKIFA — Commercial & digital consulting for independent hospitalityParis · Rabat

Sell better,without stacking.

SKIFA is a commercial and digital development partner for independent hospitality: family-run hotels, boutique hotels, guesthouses and riads, in France and Morocco.

Express diagnosis
Understand the property's actual situation and identify priorities before taking any action.
Joint · revenue & digitalRemote · video debriefFocused project
Commercial & digital strategy
Turn the diagnosis into a strategic direction: positioning, priority clientele, channels, voice and workstreams to launch.
Joint · revenue & digitalRemote · on-site immersionFocused project
Revenue management, pricing & distribution
Optimised rates and channels, with clear tracking to see your bookings come in, without trying to cut OTAs at all costs.
Revenue & distributionFocused projectSupport · 6 months minimum
Website
SKIFA creates and redesigns websites for independent hotels, guesthouses and riads: clear content, direct booking and search engine optimisation foundations.
Product & digitalRemote · video workshopsFocused project
Search & visibility
Improve visibility and direct acquisition: be found by the right people rather than generate more traffic.
Product & digitalRemoteFocused project or ongoing support
Continuous steering
Support the property over time: follow results, adjust rates, improve the website, handle new topics.
Joint · revenue & digitalSchedule agreed togetherSupport · 6 months minimum
Sell better, without piling upQuestions ↗
Independent hospitality

SEE MORE CLEARLY.ACT WHERE IT MATTERS.SELL BETTER.

In an independent hotel, most of what drives commercial performance goes unseen.

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Your mission, step by step

KNOW WHERE WE STAND.DECIDE WHAT COMES NEXT.

Every project moves forward with priorities agreed together and clear stages. Work in progress, items for approval, upcoming decisions: we review progress with you to stay on course.

Project follow-up
Discover our approach
Email exchanges, written summaries, a shared folder or progress documents: the format adapts to your project's needs. You have the information you need to follow the work and make the next decisions.
The steering
Learn more
After a focused project, SKIFA can continue supporting you to track results, adjust actions and inform your decisions, at a pace we agree together.

Your questions

Answers before we begin.

Where to start, how we work together and at what pace: three answers to help you choose.

All questions
Where should I start?

The Express diagnosis is the entry point. We review your property’s rates, distribution, website, visibility and tools to identify problems and commercial and digital priorities.

Express diagnosis
Remotely or on site?

The Express diagnosis is carried out remotely, with a video debrief. The Website offer includes video workshops, and Search & visibility is delivered remotely. Commercial & digital strategy combines remote work with on-site immersion.

Express diagnosis Commercial & digital strategy Website Search & visibility
Focused project or ongoing support?

Diagnosis, strategy and website work are focused projects. Search & visibility can be a focused project or ongoing support. Revenue management offers a focused project or support for a minimum of six months; Continuous steering also starts with a six-month minimum.

Revenue management, pricing & distribution Search & visibility Continuous steering